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The Marketability of DIY Hockey Rinks

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Since the onset of COVID, many schools have begun adding hockey rinks on their property as a way to make their school more unique, attract more students and provide a fun, COVID-friendly outdoor activity for their enrolled students. Just a few local schools that have put up rinks since the beginning of the pandemic are St. Michaels College, UVM, South Burlington HS, Mater Christi elementary/middle school, and others. The hockey rink at Mater Christi School in Burlington, VT has become a trademark for the school, and a showpiece for prospective families looking for a place to send their kids. According to Tim Loescher, in the two years since they have constructed the rink, they have received unsolicited funding to upgrade the size from 85 x 65 feet the first year, to 105 x 65 feet the second year. After two years, they are looking ahead to the 2022-23 season with enough funding to put in a cooling system, providing skateable ice as soon as temperatures dip below 50 degrees Fahrenheit. ...

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Hello, My name is Peter Loescher and I am a senior at the University of Vermont, enrolled in Marketing Management. This blog is designed to highlight marketing strategies for activities Vermonters can do outside that most people might not be familiar with. This blog will detail how to get started doing and marketable benefits/opportunities for things such as building hockey rinks, to tapping maple trees and making your own syrup. Interviews with local individuals who are professionals in each specific activity will give you the inside scoop, as well as some dos and don'ts to get you started! -Peter Loescher UVM '22